Customer experience has become a top priority for any smart organisation in 2016. The concept of a customer-first strategy has been around for many years but customer experience is a far more integrated process than just customer satisfaction.
Tag: customer experience management
Why Customer Experience Must Start at the Top
Providing a good customer experience is increasingly important in this era of the empowered consumer. That’s why so many organisations are investing so heavily in customer experience and that’s why roles such as Chief Customer Officer (CCO) are becoming more widely seen.